One of my good friends owns a hair salon about 20 minutes from where I live called Salon Zion. It’s been getting some great reviews in the paper, so I decided to go check it out the other day to see what all the fuss is about. My buddy has a great eye for modern design, and that’s the first thing that struck me about the place as I entered. Sure, the colors and furniture were fresh and new, but his reception desk was what really did it for me.

It’s really strange because I’ve been preaching about the value of having a great reception desk for quite some time now — you know, if you have a desk that really “pops,” you’ll get more business, and so on, but it’s been a while since I’ve actually gone to a place where they actually put that idea into practice. His salon reception desk was what actually drew me to the store. I couldn’t believe it!

You see, just seeing that salon reception desk made me think. If he’s doing it, and it’s working for his business (top ratings in last week’s paper), then why can’t it work for everyone? That’s the thing. It can! The only problem is that nobody realizes it. Everybody is too focused on the great marketing scheme or the proper business model. No one goes back to the basics. And it’s right in front of their eyes!

It’s so simple, it almost made my ears pop. My buddy’s salon reception desk was the key. I think if more people started to act like my friend, we’d have more prosperous businesses and none of this “end of the world” crap we have going on.

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